Ultimate Upfitting & Fab
Putting a Saskatoon fabrication shop's custom builds in front of the truck owners and fleets who need them.
Truck Upfitting & Fabrication
Saskatoon, Saskatchewan
- Social Media Management
- Reels & Photography
- Paid Ad Management
- Content Strategy
Ongoing since June 2026
What needed to change
Ultimate Upfitting & Fab Inc builds custom work trucks, water trucks, decks, dumps and equipment setups. It is serious fabrication work, but most of it rolled out the door without anyone seeing it.
They needed a steady way to show their builds and reach truck owners and fleets who didn't know them yet.
Show the work as it happens.
Ads started focused on reach and views to build an audience, then shifted to generating leads and messages.
The work, start to finish
Ongoing Instagram and Facebook management, with a new reel and a new photo every week shot at their shop.
The Brand Story and the Reel
A look at the work
June to October 2026
134K+
views
89K
accounts reached
134
new followers
4–5K
average views per reel
3
reels over 11K views in July alone
Most views came from people who didn't follow them yet, so the content was reaching new customers, not just existing fans.
Josh has been great to deal with. Very creative.
Doing great work nobody sees?
Let's get your builds in front of the customers who are looking for them.